elsai | https://www.elsai.ai | Edited: 06 April 2026 
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1. Overview

We use cookies and similar technologies on our website at https://www.elsai.ai ("Site") to automatically collect and store certain information about your device and how you use the Site, so we can improve performance and enhance your user experience. In this policy, we use "cookies" to refer to all such technologies that operate when you access or use our Site. 

If you do not agree to the use of cookies, you can turn them off using your browser settings or the tools described in this policy. Please note that turning off some cookies may affect the functionality and performance of the Site. 

In this Cookies Policy ("Cookies Policy"), "elsAI", "we", "us" or "our" refers to elsAI and its affiliates. Our Privacy Policy is available at https://www.elsai.ai/privacy-policy. 

2. What Is a Cookie?

Cookies are small text files that are downloaded to your computer, smartphone, or other device when you visit a website. On subsequent visits, cookies are sent back to the originating website or to another website that recognizes that cookie. We widely use cookies to improve the website's performance, run more efficiently, and provide valuable information to site owners. 

Cookies perform a variety of functions, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. For example, cookies may tell us whether you have visited our Site before or whether you are a new visitor. 

Categories of cookies by party 

• First-party cookies, which are placed directly by us on your device. 

• Third-party cookies, which third parties set on our behalf for analytics, advertising, or other purposes. 

Categories of cookies by duration 

• "Session" cookies, which are stored only for the duration of your browsing session and deleted when you close your browser. 

• "Persistent" cookies, which remain on your device for a set period or until you delete them. 

3. Other Tracking Technologies (Web Beacons, Pixels)

We may also use similar technologies, such as web beacons, tracking pixels, or clear GIFs. These are tiny graphics files containing a unique identifier that help us recognize when someone has visited our Site or opened an email from us. They enable us, for example, to: 

• Monitor how users move between pages. 

• Understand whether you came to our Site from an online advertisement on a third-party website. 

• Measure the success of our marketing campaigns and improve Site performance. 

In many cases, these technologies rely on cookies to function, so disabling cookies in your browser may limit their operation. 

4. Legal Basis for Processing Personal Data via Cookies 

Where cookies or similar technologies collect or process personal data (for example, IP addresses, device identifiers, or browsing profiles), we rely on the following legal bases under applicable data protection law: 

• Strictly necessary cookies: Processed based on our legitimate interests (Article 6(1)(f) UK/EU GDPR) in providing a secure and functional website, or where necessary to perform a contract with you. 

• Functional cookies: Processed based on your consent (Article 6(1)(a) UK/EU GDPR) or our legitimate interests in improving user experience, where no personal data is involved. 

• Analytics and performance cookies: Processed based on your consent, where such cookies collect personal data. Where data is fully anonymized and cannot identify an individual, we rely on our legitimate interests in improving Site performance. 

• Marketing cookies: Processed solely based on your consent. We will not set marketing cookies before you have given your explicit, freely given consent. 

You may withdraw your consent at any time by adjusting your cookie preferences using the tools described in Section 8 of this policy. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal. 

5. How We Use Cookies 

We use cookies and similar technologies for the following purposes: 

• To enable the Site to function properly and provide core features (such as page navigation and access to secure areas). 

• To understand traffic patterns and usage trends on the Site. 

• To measure and improve the performance and usability of the Site. 

• To remember your preferences and settings (for example, language, cookie choices). 

• To support our marketing and analytics efforts and understand how users interact with our content and campaigns. 

6. Types of Cookies We Use 

The cookies used on our Site typically fall into the categories below. The specific cookies and their durations may change from time to time as we update the Site and our tools. 

6.1  Necessary (Strictly Essential) Cookies 

These cookies are essential for the operation of the Site and enable basic functions like page navigation, security features, and access to logged-in areas. Without these cookies, the Site may not perform correctly. Necessary cookies do not store information that directly identifies you. These cookies do not require your consent. 

Examples of purposes: 

• Enabling secure log-in and account-related functionality. 

• Remembering your cookie consent preferences. 

• Protecting the Site against fraudulent or malicious activity. 

6.2  Functional Cookies 

Functional cookies allow the Site to provide enhanced features and personalization. Third-party providers may set these, whose services we have added to our pages, or we may set them ourselves. 

Examples of purposes: 

• Enabling integrations with forms, chat widgets, or content management tools. 

• Allowing you to share content on social media platforms. 

• Supporting feedback and communication features. 

6.3  Analytics and Performance Cookies 

Analytics cookies help us understand how visitors use the Site so we can measure and improve performance. These cookies may collect information such as which pages you visit, how long you stay on the Site, and which links you click, typically in an aggregated or anonymized form. 

Examples of purposes: 

• Counting visitors and measuring traffic sources. 

• Understanding which content is most popular or engaging. 

• Identifying issues such as error messages or slow page load times. 

We may use third-party analytics services (such as Google Analytics or similar tools) for these purposes. These providers may set their own cookies on your device and may collect or receive certain information about your use of the Site. Links to the privacy and cookie policies of third-party analytics providers are in the table below. 

[Added — Third-Party Policy Links]  GDPR and UK GDPR require you to link to the cookie/privacy policies of all named third-party providers. Populate the table below with your actual third parties before publishing. 

6.4 Marketing Cookies 

We use marketing cookies to track visitors across websites so that our partners or we can display relevant ads and measure the effectiveness of marketing campaigns. These cookies may be set through our Site by advertising or social media partners. 

Examples of purposes:

• Building a profile of your interests to show you relevant ads on other sites. 

• Limiting the number of times you see a particular advertisement. 

• Measuring the results of our advertising campaigns and optimizing them. 

If you turn off these cookies, you may still see advertisements, but they may be less relevant to your interests. 

7. International Data Transfers 

When we transfer personal data to a country without an adequacy decision, we put in place appropriate safeguards — such as Standard Contractual Clauses (SCCs) approved by the European Commission or the UK International Data Transfer Agreement (IDTA), as applicable. 

For example, some of our analytics services may transfer data to the United States. When this occurs, we govern the transfer using Standard Contractual Clauses or an equivalent transfer mechanism. You can contact us using the details in Section 9 to obtain more information about the safeguards in place. 

8. How to Manage and Withdraw Consent 

You have the right to decide whether to accept or reject non-essential cookies at any time. You can exercise your cookie preferences in the following ways: 

GDPR requires that users can withdraw consent as easily as they gave it. A reference to the required persistent mechanism, such as a "Cookie Settings" link in the footer, has been added. 

• Cookie Preference Center: You can revisit and update your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our Site. 

• Browser settings: Most web browsers allow you to control cookies through their settings (for example, to block cookies, delete existing cookies, or notify you when a site sets a cookie). Please refer to your browser's help documentation for more information. 

• Device settings: On mobile devices, you can adjust your device settings to limit or restrict tracking for advertising purposes. 

• Opt-out tools provided by third parties: For Google Analytics, you can install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. For interest-based advertising opt-outs, you may visit www.youronlinechoices.eu (EU), www.youronlinechoices.com/uk (UK), or www.aboutads.info/choices (US). 

If you choose to block or delete cookies, some features of the Site may not function as intended or may be unavailable. 

Please note that withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew consent. 

9. Your Data Protection Rights 

Where cookies process your personal data, you may have the following rights under applicable data protection law (including UK GDPR, EU GDPR, and the Digital Personal Data Protection Act 2023, where applicable): 

• Right of access:  

  • You may request a copy of the personal data we hold about you. 

• Right to rectification:  

  • You may ask us to correct inaccurate or incomplete data. 

• Right to erasure ("right to be forgotten"):  

  • You may ask us to delete your personal data in certain circumstances. 

• Right to restriction of processing:  

  • You may ask us to restrict how we use your data in certain circumstances. 

• Right to data portability:  

  • You may request your data in a portable format. 

• Right to object:  

  • You may object to processing based on legitimate interests, including profiling for direct marketing. 

• Right to withdraw consent:  

  • You may withdraw consent at any time without affecting the lawfulness of prior processing. 

To exercise any of these rights, or to raise a concern about how we use your data, please get in touch with us using the details in Section 10. You also have the right to lodge a complaint with your supervisory authority — for example, the Information Commissioner's Office (ICO) in the UK (https://ico.org.uk), or the relevant Data Protection Authority in your jurisdiction. 

10. Contact Us 

Providing contact details (and the DPO contact, if applicable) is required under GDPR Articles 13 and 14 and under India's DPDP Act.  

If you have any questions about this Cookies Policy, wish to exercise your rights, or have a concern about our use of cookies, please get in touch with us at: 

elsai

Chennai, India (Development Center) 
Baid Hi Tech Park, 4th Floor, 
Thiruvanmiyur, Chennai – 600041, 
Tamil Nadu, India

Phone: +91-44-24512206

Email: info@elsai.ai / security@elsaifoundry.ai  
Website: https://www.elsai.ai/policies/privacy-policy 

11. Updates to This Cookies Policy 

We may update this Cookies Policy from time to time — for example, to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. When we make changes, we will revise the "Last updated" date below and, where appropriate, provide additional notice (for example, by displaying a prominent notice on our Site or re-seeking your consent where required). 

We encourage you to review this Cookies Policy periodically to stay informed about our use of cookies. Continued use of the Site after any changes to this policy constitutes your acknowledgment of those changes. 


Last updated: 30 March 2026